ABOUT ME

Professional Profile

A highly creative, detail-oriented Graphic Designer who has acquired over ten years of experience designing high-quality digital and physical assets,

including websites, brochures, flyers, and marketing collateral. Proven track record delivering creative projects on time, within design scope, and against branding guidelines.

Contributed to maintaining a professional image of organisations, driving branding consistency across digital platforms, and exceeding targets. Successfully managed a portfolio of projects from brief to production with exposure to product development and opening of new offices/stores. Recognised as a collaborative, engaging professional with a sense of strategic direction and ability to empower people. 

Career Summary

Key Responsibilities

• Produce high-quality design concepts for packaging, websites, flyers, social media platforms, signage, business cards, booklets, and much more

• Manage design projects from initial brief to design concept, approvals, and production

• Keep a close eye on the project’s progress to ensure deliverables are met, including budget timeframe, specifications,
  and quality

• Maintain creative assets and resources such as file management systems for record-keeping and reference purposes

• Foster strong relationships with internal and external stakeholders, including colleagues, C-suite leaders,
  and design agencies

• Provide leadership to both direct and indirect teams, including mentoring junior creative professionals

• Act as a trusted advisor, providing guidance and leadership on design projects while responding to inquiries and requests

• Design products, templates ensure designs adhere to the organisation’s corporate branding guidelines and relevant policies.

• Product photography, deep etching & photo-manipulation ensuring products have a professional finish with a high quality design standard.

Key Projects & Achievements

Sydney Tools

• Updated online digital marketing assets (e.g., EDMs, social media, websites) and products (e.g., signage) through their content management system.

• Designed print collateral for in-store and digital point of sale (POS) for new products and promotional material.
  Completed product photography and packaging designs for various products, which entailed
  liaising with suppliers in China.

• Contributed to opening new stores from a creative perspective, including designing both outdoor and indoor signage.

The Y NSW

• Created print and digital assets across a range of services – Fitness & Aquatic Centres, Before & After School Care,
  Gymnasium & Corporate.
• Designed flyers, posters, business cards, pull-up banners, flags, hanging banners, outdoor signage, information flyers,
  membership forms, and booklets.
• Established engaging creative designs for the website and social media platforms from Facebook to Instagram.
• Created templates for the staff of Y NSW to customise for in house information of events and wayfinding signage
  

Trophy Distributors & Components

• Improved the efficiency of the graphic design library by developing processes and sorting all assets over 12 month
• Modernised imagery by rephotographing >100 products within 6 months, which were in line with current market trends
  and quality standards.
• Designed physical products (e.g., trophies, medals) from prototype to design, approvals, and sending the design to production.
• Led and mentored 2 junior Graphic Designers, building their capabilities and confidence to
  produce high-quality designs.
• Created a virtual trade show during the COVID-19 pandemic, including video filming of new products and streamlining on YouTube.
  

SCT Operations

• Designed posters, trade show artwork, flyers, in-house signage, product photography, social media content, and visual collateral for events.
• Prepared high-level documents for use across Australia and Europe while ensuring relevancy, consistency, and suitability
  of cultural differences.
• Maintenance and updating of website information & products as well as linked-in and twitter profiles, assisting with seek profiles.

• Renovating the office kitchen from organising removal of old kitchen, designing new layout, ordering products and choosing style and layout. Liaising with suppliers, organising and over seeing the development and renovation.

YMCA NSW

• Updated PowerPoint presentations, Microsoft Word documents, and existing digital and traditional creative designs.
• Improved photo library management system, which improved the ability to locate suitable items and the time it took to locate such files.

• Created Print design collateral such as flyers, brochures, posters, and information booklets.

• Campaign management, from creating promotional material and liaising with print suppliers to ensure campaign collateral is printed in correct numbers per centre

• Online advertising, facebook page management, website maintenance using a joomla based website backend.
  

Hare & Forbes Machinery House

• Promoted from initially a Junior Graphic Designer to a Mid-Weight Designer with responsibility for packaging design, online advertising, and catalogues.
• Maintaining client profiles for magazine advertisements, liaising with print suppliers

• Creating promotional artworks for magazines both print and digitally where applicable such as 4WD Action, Classic Cars, DEMM, machines4u and many more

Footwear Trading Co.

• Contributed to redesigning the company from the website to store collateral.
• Rebranded an old and outdated logo, creating a new look complete with a style guide for thecompany.
  

• Working with big brands such as Nike, New Balance, Bisley, Roc-Boots, I love Billy, Levi’s, Redback Boots and much more.

• Product photgraphy and editing of images

MAMM International

• Updated their information brochure to a new style with their new branding.

• Created posters, pull up banners, gift card template and other promotional marketing materials.

• Photo image editing using photoshop to ensure a high quality look on their professioanl photography services.

• Re-drawing and vectorising logo's for their other business

• Created print collateral with updated branding such as business cards, flyers, brochures, templates